Partners in Your Possibilities

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Partners in Your Possibilities

October 8, 2024

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SMS Equipment Defines New Brand Purpose

SMS Equipment is proud to launch its brand purpose, which characterizes the company’s unique approach to working with customers, suppliers, employees and the community. Expressed as “Partners in Your Possibilities,” it reflects SMS Equipment’s focus on collaborative growth.

“Defining our brand purpose is an exciting step in our company’s evolution,” says Robin Heard, President and CEO of SMS Equipment. “’Partners in Your Possibilities’ captures the essence of SMS Equipment. It makes our priorities clear and solidifies our commitment to shared success.”

The brand purpose is the result of a months-long process that involved customers and a diverse employee working group. While each provided a unique perspective, a strong theme quickly emerged.

“Our brand work revealed a spirit of partnership across our organization,” shares Heard. “Collaboration is in our DNA. We know that by working in partnership with our stakeholders, we all achieve more.”

"Partners in Your Possibilities" draws from SMS Equipment’s history, organizational strengths, values and vision to be the number 1 equipment and solutions providers to its customers. Moving forward, it informs every aspect of the business from sales and customer service to human resources and strategic planning.

“Defining our brand purpose also reenergizes our customer-first approach,” says Heard. “Success doesn’t come from sales quotas or the newest tech on the market. It’s built by working in collaboration with our customers to understand their unique business goals, then tailoring equipment and technology solutions to help meet – and exceed – them.”

“It’s our culture of collaboration, coupled with top-of-the-line equipment and world-class people, that propels growth.”